Strategic Sport Marketing (3rd edition 2009)

Author(s): David Shilbury, Hans westerbeek, Shayne Quick & Daniel Funk

Business, Economics and Law

This is a systematic introduction to marketing issues for sport management students as well as practising sport administrators. Integrating the unique characteristics of sport with traditional marketing theory, it presents a framework of strategic decision-making. Drawing on their extensive international experience, the authors explain the diverse markets for sport: participants, sponsors, spectators and lounge-room fans. Case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing.

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Product Information

General Fields

  • : 9781741756265
  • : Allen & Unwin
  • : Allen & Unwin
  • : books

Special Fields

  • : David Shilbury, Hans westerbeek, Shayne Quick & Daniel Funk
  • : Paperback
  • : 3