Strategic Sport Marketing (3rd Edition 2009)

Author: David Shilbury, Hans westerbeek, Shayne Quick & Daniel Funk

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Price : $14.95 AUD
ISBN : 9781741756265
Publisher : Allen & Unwin
Imprint : Allen & Unwin
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Product Type : books

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Author : David Shilbury, Hans westerbeek, Shayne Quick & Daniel Funk
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Edition : 3
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9781741756265

Description

This is a systematic introduction to marketing issues for sport management students as well as practising sport administrators. Integrating the unique characteristics of sport with traditional marketing theory, it presents a framework of strategic decision-making. Drawing on their extensive international experience, the authors explain the diverse markets for sport: participants, sponsors, spectators and lounge-room fans. Case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing.

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