The Marketing Code - Sometimes You Have to Kill to Make a Killing

Author(s): Stephen Brown

Business, Economics and Law

Akin to "The DaVinci Code, " this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st-century marketing becomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this book offers new direction and instructs marketers to see beyond the smokescreen of customer-first, customer-focused cliches currently in use and offers guidelines more appropriate for today's fast-moving, high-tech world. Unlike any other marketing book, this entertaining interpretation of ideology is also a credible educational tool.

$6.50(AUD)

Available Stock:
1

Add to Cart

Click & Collect


Add to Wishlist


Product Information

General Fields

  • : 9781905736829SECA
  • : Cyan Communications
  • : Cyan Books
  • : September 2008
  • : --- length: - '7' width: - '5' units: - Inches
  • : books

Special Fields

  • : Stephen Brown
  • : Paperback
  • : 400