The Marketing Code - Sometimes You Have to Kill to Make a Killing
Author(s): Stephen Brown
Akin to "The DaVinci Code, " this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st-century marketing becomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this book offers new direction and instructs marketers to see beyond the smokescreen of customer-first, customer-focused cliches currently in use and offers guidelines more appropriate for today's fast-moving, high-tech world. Unlike any other marketing book, this entertaining interpretation of ideology is also a credible educational tool.
Product Information
General Fields
- :
- : Cyan Communications
- : Cyan Books
- : 01 September 2008
- : --- length: - '7' width: - '5' units: - Inches
- : books
Special Fields
- : Stephen Brown
- : Paperback
- : 400