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Strategic Sport Marketing (3rd edition 2009) by David Shilbury, Hans westerbeek, Shayne Quick & Daniel Funk
$14.95 AUD
Category: Business, Economics and Law
This is a systematic introduction to marketing issues for sport management students as well as practising sport administrators. Integrating the unique characteristics of sport with traditional marketing theory, it presents a framework of strategic decision-making. Drawing on their extensive internationa ...Show more
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